The joint campaign between Trioworld and Pink Ribbon continues to be a success.
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CarolineAspvik
Fields of green with patches of pink. The joint campaign between Trioworld and Pink Ribbon continues to be a success and we are happy to be a part of it.
Pink Ribbon is strongly associated with, and emphasise the importance of, breast cancer awareness. That is the reason you may notice some pink patches in fields alongside country roads this summer. As several other national breast cancer awareness organizations, Pink Ribbon Germany teamed up with us at Trioworld for a worldwide campaign using silage bales. You may have already seen these pink silage at the fields, because their collaboration started back in 2014.
In Germany, pink has brightened up the countryside since 2015. Christina Kempkes, Head of Communication at Pink Ribbon Germany explains that the idea of the pink ribbon as a symbol came from the United States in the 1990s. “It started with a woman named Charlotte Haley who had successfully used a pink ribbon to draw attention to what she saw as the inappropriate use of funds by the National Cancer Institute. The ribbon stands for various good causes, and pink is now the symbol for breast cancer.”
Kempkes describes three important cornerstones when it comes to breast cancer:
“Our main goal is to provide information, to avoid fear, and to emphasize the importance of early detection”, she continues. “We can't avoid getting the disease, but in most cases, we can increase the chances of surviving by catching it at an early stage. We believe people need to hear about that, we try to bring people positive news. And we need to reach healthy women, because early detection only makes sense as long as you're not affected.”
One in eight women will suffer from breast cancer at some point in their lives. “A sad number”, Kempkes points out, “but on the other hand more than 80 percent survive the disease.”
“We want to make women aware, to become familiar with their own bodies and to do a monthly self-check. The important thing is to not be afraid, which is quite human. So that's why it's best if you can make it a habit, like brushing your teeth. In that way we can make it a normal preventive procedure. A lot of women, when they find something unusual, something that wasn't there before, dread a visit to the doctor. We want to change that.”
Pink Ribbon does a lot of advertising and organizing of PR and is especially known for its work with ambassadors. Some of which have had breast cancer themselves, such as for instance Sylvie Meis.
"They empower other women and really spread hope. They can communicate the importance of doing a monthly self-check and going to the doctor.", Sylvie Meis says.
Besides this, the charity is very active in the sports sector, as activity on a regular basis is a good preventive measure. “You have up to 25 percent less chance of getting breast cancer if you're active on a regular basis. That's why, for example, we created the Schleifenroute, a route map through Germany in the shape of a ribbon and invited people to download free cycling routes. This was very successful, especially during the pandemic”, Kempkes says.
Another successful partnership is the one with us at Trioworld. “This is such a nice campaign”, Kempkes says. “They approached us six years ago with their idea of having pink silage bales in the fields. We found it so sympathetic, because the wrapped silage bales are in the field anyway, all summer long.”
We at Trioworld was the first to use bale wraps with different colours. Usually they're green and white, as they're perfect for reflecting sunlight which protects the silage. But pink film makes people stop and wonder. As you don't expect it, you keep thinking about it, that's what makes it so valuable.
The first place the campaign was launched was in New Zealand. The campaign was a huge success and since then the campaign has rolled out to Europe and other parts of the world.
“It's a good way to reach people, especially in Germany”, Kempkes says. In Germany you have either big cities or rural areas and it is a good way of being present in the countryside. In the city we do all sorts of advertising, like with city lights. In the countryside it is much harder. So now a lot of the time, people riding their bikes will see the pink bales and ask someone working in the field about the message behind it. Or they look it up once they're home or recognize it in a newspaper article.
Every party working on the campaign in Germany raises money for the charity, 3 euro for each reel of film sold. It's a shared effort between Trioworld, the dealer and the end user, the farmer. “This way Trioworld donates about 12,000 euros per year to Pink Ribbon as well as Blue Ribbon for cancer research”, Kempkes says. Since 2015 Trioworld has also been raising money for prostate cancer awareness, with bales made of blue silage stretch film.
“It's a unique and positive idea because the pink pops up in very unexpected places. There's nothing like it. And with the publicity around it we're able to reach even more people. For us it's a win-win-win-win situation”, Kempkes laughs.
This season, there will be a special partnership with light sport aircrafts. An idea that came from a farmer who was getting married, who made a big heart out of silage bales, to show his fiancée his love for her. “That act showed us you can be very creative by positioning the bales in a certain way. So, this year we've asked farmers to do something special with the bales and we asked light sport pilots to make aerial shots of the results. And what comes out of it will be a surprise”, Kempkes says.
CarolineAspvik
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