February 15th is the International Childhood Cancer Day which raises awareness for concerted global actions. On this important day we want to highlight the cooperation with our customers and our contribution to the research.
During 2017 we donated 3 million SEK with our yellow carrier bag. It was the joint efforts of 25 ICA grocery stores in Värmland, Sweden and their customers, in collaboration with Trioplast, that made this contribution to the foundation possible. The same year we also launched a yellow stretch film for bale ensiling in Australia and New Zealand. The yellow campaign will now take place in Sweden, Norway and several European countries.
Read more about our charity work