1/24/2023

Trioworld launches new UK organisation and appoints Sonia Griffiths as new MD of Trioworld UK Ltd

As of January 1st, Trioworld’s recent acquisitions of two leading innovative high-performance stretch film UK manufacturers, Eurofilms & Quality Films, have merged into one company to strengthen their UK position and support further growth ambitions.

“I am happy to announce that Sonia Griffiths, who has been a driving force in developing the hand stretch film market in the UK during her 19 years with Quality Films, will lead the joint teams of Quality Films and Eurofilms to grow our UK business,” says Per Holtstrand, Division President, Stretch Film at Trioworld Group.

Both Quality Films and Eurofilms, two well-known producers of stretch film in the UK, are renamed as Trioworld UK Ltd, joining 134 employees as one company with headquarters located in Telford, UK. With a focus on hand stretch film, Trioworld UK offers high-performance stretch film solutions for load security, distribution, beverage, food, and industrial packaging.

‘’We are committed to decarbonizing our industry, and the new organisation will play a vital role in delivering this aim. It develops and strengthens our position in leading our industry towards circularity in the UK. We see a great potential to further develop the offering of sustainable high-performance solutions for load stability in the UK,” says Andreas Malmberg, CEO of Trioworld Group. 

”I am very excited to lead this next chapter of our journey, taking the UK business to the next level,’’ says Sonia Griffiths, Managing Director, Trioworld UK.

“With the opportunity to build on the available expertise and best practice collaboration within the group, plus Trioworld’s commitment to innovation, we are certain that this will create immense value for our customers and lead the way into high-quality circular packaging solutions for load security and sustainability-driven initiatives.” continues Griffiths.

“The recent EcoVadis Platinum sustainability ranking that Trioworld received shows that we are dedicated, innovative experts and are determined to re-think plastic together with our customers to find the best solution to meet their specific needs,” says Sonia Griffiths.

For more information, contact:

Andreas Malmberg, CEO, Trioworld Group, +46 (0) 70 2087291

Per Holtstrand, Division President, Stretch Film, +46 (0) 70 3272512

Sonia Griffiths, MD, Trioworld UK, +44 (0) 1543 577814

Helena Hed, Director of Marketing & Communications, Trioworld Group, +46 (0) 70 643 7975

About Trioworld UK

Trioworld UK combines the two leading producers of high-performance stretch film, Quality Films and Eurofilms, in one company. With a focus on hand stretch film, Trioworld UK offers high-performance stretch film solutions for load security to customers within food, beverage, and industrial packaging. The company headquarters are located in Telford, UK, with production sites in both Telford and Wolverhampton. Annual turnover is approximately 44 MEUR and the joint company employs some 130 people.

About Trioworld Group

Trioworld, founded in 1965, is a leading supplier of sustainable, high-performance plastic film, providing solutions for consumer and industrial packaging, transport and load security, agriculture, hygiene, and medical technology. The company is a leading player in the sector with an annual turnover of 850 million EUR and with 1,550 employees. The group´s head office is in Smålandsstenar, Sweden, with production and recycling sites in Sweden, Denmark, the Netherlands, France, and the United Kingdom. Products and solutions are sold around the world.