Yellow bags generated SEK 3 million

It started with Team Rynkeby, a willingness to help and an idea for a yellow plastic carrier bag. It ended with SEK 3 million being collected for the Swedish Childhood Cancer Foundation.

It was the joint efforts of 25 ICA grocery stores in Värmland, Sweden and their customers, in collaboration with Trioplast, that made this contribution to the foundation possible. “Trioplast backed the idea 100% when I contacted them. Production, printing, deliveries to the stores and all administration were handled by them,” says initiator Jan-Inge Dahlman at ICA Klingan in Grums. “We were grateful to be asked and it feels incredibly pleasing to be able to help such a good cause,” states Peter Dahlin, a sales team member at Trioplast.

Team Rynkeby

Team Rynkeby is a Nordic charity project that collects money every year for children with cancer and their families. The participants are organized in various teams that cycle together to Paris. Today, Team Rynkeby consists of 1,700 cyclists from Sweden, Denmark, Finland, Norway, the Faroe Islands and Iceland